When I was in college, I fell asleep at the wheel driving on Connecticut’s Merritt Parkway. Heading straight for the woods at high speed, I woke up just in time. I slammed on the brakes and narrowly avoided a collision. Since that terrifying incident, I tried product after product to fight moments of low energy and drowsiness. But nothing worked! So I started my own research on the subject. This led to the development of Jesse’s WakeUP! Bar. Launched in 2018, Jesse's WakeUP! Bar is a dark chocolatey rice crisp bar with 250mg of plant-based caffeine that was created for one purpose: WakeUP! Anytime, Anywhere. And trust me, these bars are as delicious as they are strong! Love, Jesse.