Jesse's Story
"I fell asleep at the wheel driving"
In 2015, I fell asleep at the wheel while driving on Connecticut’s Merritt Parkway. I was heading straight for the woods at high speed when I suddenly woke up and slammed on the brakes—narrowly avoiding a serious accident. After that terrifying moment, I tried product after product to fight off low energy and drowsiness. But nothing worked.
So, I began researching the science of alertness and energy myself. That journey led to the creation of Jesse’s WakeUP! Bar—a rice crisp snack with 350mg of plant-based caffeine, designed for one purpose: to help you WakeUP! Anytime. Anywhere.
Later, we introduced Jesse’s WakeUP! Bites, a convenient, on-the-go option with 175mg of plant-based caffeine. Same great formula, just in a smaller size—perfect when you need a powerful boost without the bulk.
Jesse's WakeUP Story
2015
The life-changing moment: Jesse falls asleep at the wheel and begins the quest for a real energy solution.
2016
Research and development begins for Jesse’s WakeUP! Bars.
2018
The first Jesse’s WakeUP! Bar is launched (Dark Chocolate flavor).
2019
Nationwide sales begin across the United States.
2020
Jesse’s WakeUP! Bites are introduced with 175mg of caffeine.
2022
WakeUP! Bars and Bites go global, with international distribution.
2024