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Jesse's Story


When I was in college, I fell asleep at the wheel driving on Connecticut’s Merritt Parkway. Heading straight for the woods at high speed, I woke up just in time. I slammed on the brakes and narrowly avoided a collision. 
Since that terrifying incident, I tried product after product to fight moments of low energy and drowsiness. But nothing worked!  So I started my own research on the subject. This led to the development of Jesse’s WakeUP! Bar. 
Launched in 2018, Jesse's WakeUP! Bar is a dark chocolatey rice crisp bar with 350mg of plant-based caffeine that was created for one purpose: WakeUP! Anytime, Anywhere. 
And trust me, these bars are as delicious as they are strong!
Love, Jesse.